The partnership resulted in the Changing 10 Lives in 10 Hours 'Big Favour' campaign, where 10 deserving individuals were awarded bursaries to study at any one of the Regent Business School campuses around the country, live on air.

The initiative aimed to provide educational opportunities and transform the futures of these recipients.

The bursary giveaway consisted of 10 bursaries, collectively valued at a massive R330 000 covering a range of courses offered by Regent Business School.

The bursaries included the following:

Two postgraduate diplomas (1 year) NQF Level 8, valued at R57,000 each, provides an opportunity for recipients to enhance the following:
  • management
  • leadership
  • project management, or
  • supply chain management skills. 
Eight higher certificates (1 year) NQF Level 5, valued at R27 000 each, offering recipients the chance to gain fundamental knowledge in various fields such as:
  • supply chain management
  • business management
  • marketing management
  • healthcare management
  • entrepreneurship, or
  • human resources management.

Regent Business School's sales and marketing director says, "We are proud to partner with East Coast Radio in this life-changing campaign. Education has the power to transform lives, and these bursaries will provide opportunities for individuals to advance their careers and make a positive impact in their respective chosen fields."

East Coast Radio's managing director Boni Mchunu says, "We are thrilled to be a part of the Changing 10 Lives in 10 Hours initiative. East Coast Radio and the 'Big Favour' is committed to making a difference in the lives of our listeners, and this collaboration with Regent Business School allows us to directly impact and empower individuals with knowledge, skills and opportunities that can transform their lives and contribute to the development of their communities."

"By investing in tertiary education, societies can create a virtuous cycle of progress, equality and sustainable growth for the benefit of all," concludes Mchunu.

Some of the winners of the campaign included:
  • Tshepo Abios Mashile
  • Mighel Hendrik Bodenstein
  • Selisha Govender
  • Josiah Shalem Row, and
  • Denise Du Toit.

Individuals are encouraged to click here for more information about Regent Business School’s offering as a leading private higher education institution.

For more information, visit www.ecr.co.za. You can also follow East Coast Radio on Facebook, Twitter or on Instagram.