"Radio holds a position of dominance within the media environment that is buoyant in an array of media formats," says the BRC's CEO, Gary Whitaker. "However, the emergence of this array of media formats is changing the dynamics of the media environment."

In terms of overall collective media consumption, the act of 'viewing' takes the lead with 86%, encompassing various forms such as:
  • free-to-air and satellite / subscription channels
  • video streaming, and
  • TV streaming services.

Following closely behind is the 'listening' collective, accounting for 83% of media consumption, which includes:
  • radio
  • music streaming, and
  • podcasts.

The 'Internet' collective, consisting of social messaging and social media, takes the third spot with 81%. The 'reading' collective occupies the fourth position with 51%, including:
  • online newspaper or news sites
  • print newspapers, and
  • magazines.

Historically, the 35 to 49-year-old demographic, comprising of 11.7 million people, are ardent radio listeners but are now increasing their video streaming. Younger listeners, in the 24 to 34-year age group, are increasing engagement with music streaming and podcasts within the listening cluster. Radio listening among male audiences is strong at an almost 80% P7D (Past 7 Days) reach with a slight decline in female listeners.

In the middle-and upper-income brackets / economically active population, radio is stronger, while there is a slightly lower reach for lower-income individuals. What is interesting to note is that those segmentations that have a broader media repertoire tend to have a higher radio reach. This highlights and demonstrates radio's popularity among a wide variety of media types.

Music still rates highly in the shows that people like to listen to. Local news, weather, advice and traffic at 65.9%, 64.8%, 59.4% and 55.9 respectively indicate that localised content is still driving radio listenership.

Some interesting radio RAMS Amplify facts include the following:
  • More than 26.4 million South Africans listen to the radio several times a week.
  • Almost a third of waking hours are spent listening to the radio.
  • Tuesdays and Wednesdays have the highest listening reach.
  • Listening only peaks once a day on weekday mornings from 6:00 to 9:00 drive time.
  • At home remains the primary radio setting while listening in the car continues to grow.

Top Commercial Radio Stations for Q1 2023 (P7D):
  • Ukhozi FM — 7 597 000 listeners
  • Metro FM — 4 535 000 listeners
  • Umhlobo Wenene FM — 4 090 000 listeners
  • Lesedi FM — 3 597 000 listeners, and
  • Motsweding FM — 3 077 listeners.

Top Community Radio Stations for Q1 2023 (P7D):
  • Gauteng: Jozi FM — 395 000 listeners
  • Eastern Cape: Alfred Nzo Community — 130 000 listeners
  • Free State: Motheo FM — 116 000 listeners
  • Kwazulu-Natal: Izwi LoMzansi 98.0 FM — 316 000 listeners
  • Limpopo: Vhembe 102.4 / 89.1 — 135 000 listeners
  • Mpumalanga: Nkomazi FM — 91 000 listeners
  • Northern Cape: Kurara FM — 93 000 listeners
  • Northwest: Mahikeng Community — 131 000 listeners, and
  • Western Cape: Voice of the Cape — 211 000 listeners.

"Radio, and the RAMS data confirms, holds its strength as an information source, but the listening cluster as a whole is changing because of technology," says Whitaker.

"Across the entire income and demographic spectrum, digital listening is on the rise, but listening via terrestrial sources remains prevalent. Radio remains dominant and resilient," concludes Whitaker. 

For more information, visit www.brsca.org.za. You can also follow BRC on Facebook.