Across two days of the conference, two days of study tours and one day of workshops, INMA will spotlight how to grow audience, brand and revenue.

According to the INMA, more than 500 professionals from the top news media companies in more than 50 countries are expected to attend this international gathering — including c-suite executives from:
  • Africa
  • Asia / Pacific
  • Europe
  • Latin America
  • the Middle East, and
  • North America.

The 2024 event marks only the second time INMA has held its annual conference in London.

Venues selected for INMA London include:
  • Queen Elizabeth II Centre for the conference and workshops
  • Tower of London for the conference's Welcome Reception, and
  • Victoria and Albert Museum for the Global Media Awards dinner.

Operating under the theme of 'Turning Uncertainty Into Opportunity', the INMA programme will aim to cater to the needs of news publishers navigating uncertainty on the following fronts:
  • societal
  • business
  • technological
  • digital transformation, and
  • demographics.

Key areas of conference programming will include:
  • where news media fits in an exponential age and a changing world
  • insights about smartly navigating economic booms and busts
  • CEOs discussing the emerging long-term business models of news media
  • how editors are bending the transformation of newsrooms into the business of news
  • AI at the forefront: connecting the new use cases to make sense for media
  • advertising shifts, e-commerce and revenue diversification
  • the audio and video renaissance
  • the next growth path for digital subscriptions, and
  • AR, VR and gamification — and what they mean for news media.

INMA says that building on the strengths of the London market, it will conduct three simultaneous study tours during World Congress Week dedicated to legacy media reinvention, digital media innovation and advertising. INMA aims to visit up to 24 companies across the three study tours.

Four end-of-week half-day workshops will go deep into INMA specialties, including:
  • digital subscriptions
  • generative AI
  • product and tech, and
  • newsroom transformation.

The Global Media Awards dinner at the Victoria and Albert Museum will not only reveal 2024 INMA honourees but will provide exclusive access to museum collections and the Raphael Gallery.

Meanwhile, INMA will continue making its subject matter experts available to corporate members attending the London event in 'Ask Me Anything' private sessions.

"INMA's selection of London for its 2024 World Congress Week will bring together four media moments, including digital transformation, the rise of generative AI, the competitive London market and the globalisation of British media," says Earl J. Wilkinson, executive director and CEO of INMA.

"We aim to work at this busy intersection to find unique insights, innovations and inspiration for INMA World Congress attendees. There's not another event like this in the news industry today," concludes Wilkinson. 

For more information, visit www.inma.org. You can also follow INMA on Facebook and Twitter.