From Wednesday, 2 August,
OFM will play a montage of 37 songs on air, which have to be correctly identified in order to enter for a chance to win the R37 000 cash.
The first 100% correct entry received will be awarded the prize. Should no correct entry be received, a dividend corresponding to the number of correct songs (in order) will be paid out. Each song is worth R1000.
Entries for 'THE 37' competition on
OFM will open at 09:00 on Thursday, 10 August and close at midnight on Sunday, 27 August. Only one entry per participant will be allowed.
Audio of the montage will be made available on
OFM's website from Wednesday, 16 August.
The winner will be announced on
Good Morning Breakfast (weekdays, 06:00 – 09:00) on Wednesday, 30 August followed by a playout of all 37 of the songs featured in the montage.
OFM sales and marketing manager Anchen Lintvelt believes birthdays should always be celebrated.
"And when it comes to celebrations and rewards we know just how to do it. This campaign will also add tremendous value to our advertisers as listeners will be hooked on the 'Sound of Your Life' as they follow and participate in this exciting competition," Lintvelt adds.
Programme manager Tim Thabethe believes 'THE 37' will be a conversation point across Central South Africa.
"Listeners will traverse a multitude of emotions when trying to identify the 37 songs to gain the R37 000 reward. This competition was designed that way and with fun in mind. We can only hope that someone has what it takes to be awarded the entire R37 000 up for grabs," says Thabethe.
Content manager, Elzette Boucher-Krüger notes that
OFM has waived its 60-day winner exclusion rule in order to give everyone a chance to participate.
Boucher-Krüger concludes, "So even recent winners can try their luck. We've also created a crib sheet for listeners to fill in while they listen to the montage and try to figure out which songs are playing in which order. I can't wait to see the results and which music guru wins."
For more information, visit
www.ofm.co.za. You can also follow
OFM on
Facebook,
X or on
Instagram.