mypressoffice.co.za is Newsclip’s latest innovative online initiative; an online press portal that offers a packaged set of promotional materials for distribution to the press, in a unique new media marketing environment.

“As digital communication methodologies come to the fore and the economy is going through tough times, outbound public relations must become a focus. Through Newsclip’s new mypressoffice.co.za offering, companies are now able to take their communication into the era of PR2.0. In addition to press releases, the system allows for the flexibility to add images; videos; interactive elements; RSS feeds; social bookmarking; and more”, says Newsclip’s Executive Strategist, Daniel Munslow. He goes on to say that with mypressoffice.co.za, clients are now able to control the entire structural and graphical interface of their online press portal – a first in South Africa in terms of functionality.

Once registered, users operate in their own domain, and have the ability to create customised and personalised profiles. The entirely interactive environment provides users with unrestricted access to their press portal and multimedia functions, giving them full control and simplifying the previously tedious process of loading press releases. The press portal content is accessible, searchable and readily available. The information is centralised and facilitates interaction between users, journalists and publicists. mypressoffice returns the power of database management to the communicator, who is able to ensure the timeous distribution of information, while journalists can now access an organisations’ complete press offering from a single source.

About Newsclip

Newsclip Media Monitoring was established in 1983 and today monitors over 1 600 media sources, including hundreds of commercially-viable websites and dozens of television and radio stations. Uniquely positioned in the marketplace, Newsclip provides a 360-degree monitoring solution, with integrated research facilities; digital trend-based media analysis; publishing; mobile marketing; consulting; and training departments. In a multi-faceted industry, the challenge has always been to incorporate all the different media sources into a single, totally integrated, solution. Newsclip understands that its extensive client base has very different media monitoring requirements, and has thus developed a range of products and services to meet each client’s individual needs.