If I had to ask you when the last time you picked up a newspaper or magazine was, you may have to take a moment to think about it. But 10 years ago, you would have been able to answer me immediately.
The once dominant form of news and entertainment received a competitor so monumental that traditional media had to adapt or die.
Read on as media update's Saads Abrahams discusses how traditional media has adapted to the digital era.
The digital evolution
Social media and the Internet play a massive role in our daily lives. Not only do we use them for entertainment purposes, but we use both to get information on what is happening around the world.
Newspapers, magazines, radio stations and TV shows have all had to adapt to the digital era and have an online presence. Magazines and newspapers have almost gone completely digital, dropping the need to print hard copies.
Advertising has also grown in the digital space and, now through social media and digital platforms, advertisers can reach a global community. Before, advertisers would only reach a local or national audience through traditional media sources.
Social media allows the audience to communicate on these media outlets in real time.
However, because anyone can now post and share information, there has been an increase in fake news. This is essentially good news for traditional media outlets because they are still perceived as reliable news sources in today's digital world.
Do you think traditional media will ever fade away? Let us know in the comment section below.