The anniversary of Freedom Day is a significant occasion in South Africa; it was the first time that all citizens over the age of 18 were able to exercise their right to vote.

Thirty years have passed since then, and it is now our responsibility to protect and maintain the hard-won freedom and equality that came with that historic vote. 

The media has an incredible reach, and that is why it not only has a huge role in promoting equality and diversity but a responsibility to do so.

Keep reading as media update's Saads Abrahams explores how the media can uphold the message of Freedom Day through diversity.

What are your thoughts on diversity and the media's responsibility? Let us know in the comment section below.

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If you want to find out more on Freedom Day and the industry, take a look at Why marketers should care about Freedom Day — in 200 words or less.
*Image courtesy of Canva 
**Information sourced from medium