With its bold moves in the last year, Y continues to maintain its success in the market, seeing not just listenership increases but a positive brand perception, says the radio station.
Reflecting on the journey thus far, Y's managing director Haseena Cassim says, "Staying true to Y's daring nature, we transformed the line-up last year and it sure paid off. The 2024 / 2025 line-up is an amplification of the station's winning formula and this year we are adding the perfect new voices to our platforms."
According to the station, kickstarting weekday mornings, Nia Brown, Mthaux and Okay Wasabi return with The Way Up from 05:00 to 09:00. Xtremme continues to entertain and empower listeners on Morning Break between 09:00 and midday. The Lunch League hosted by Lula Odiba and Caddy will remain dominating the midday to 15:00 slot.
Y says the station is excited to have Ayanda MVP remaining in the driver's seat for the afternoon drive, weekdays 15:00-18:00 on Home Run. Supta keeps listeners Unlocked Monday to Thursday from 19:00-22:00 and adds more dimension to the 20:00 talk hour in 2024 / 2025.
Tulz Madala, who's no stranger to the station, takes the lead on weekend breakfast, with Kickstart Café from 06:00-10:00 on Saturdays and Sunday Feels from 06:00-10:00 on Sundays. He will also be hosting weekday pre-breakfast from 03:00-05:00 Monday to Wednesday on Breaking Dawn, adds the station.
Joining the Y weekend line-up is TV presenter, model and now radio broadcaster Shamiso Mosaka with The Rizz on Saturday afternoons from 17:00 to 18:00. The Rizz is set to give listeners global music magic where "borders blur and music unites," says Y’s music curator, Codi Dinca.
Y also welcomes innovator and events tastemaker, Cesare 'Hype' Morey to the family. Hype will be hosting Hype Factory on Friday evenings 21:00 to midnight, showcasing the best of the global dance music scene.
In addition, runner-up of '#BeTheNext' Season 2, Sizwe Mngomezulu puts his name to the Saturday and Sunday midnight-02:00 timeslot on The Wave. According to the station, listeners will be overjoyed to hear more of Majorsteez On The Streets as the culture show extends to two hours on Thursday nights from 22:00-midnight.
The station bids farewell to OG Samke, who has been a valuable member of the Y family for a number of years.
"We wish OG Samke only the best in his future endeavors and trust that he will always be a part of the Y DNA," says the station.
According to Y, it is staying true to its promise and will continue to unearth new talent and provide broadcast opportunities to aspiring on-air personalities on the Playground slot Thursday and Friday mornings from 03:00-05:00 and Saturday and Sunday mornings from 02:00-06:00.
The additions bring fresh energy to the station, enriching the listening experience for Y’s dedicated and new audiences, adds the station.
"Listeners can expect the line-up to deliver entertaining, thought-provoking, engaging, experiential and actionable content that continues to match listeners' needs and elevate their energy to a higher frequency," concludes Y’s content manager Phindi Ziqubu.