Life Healthcare, one of South Africa's private hospital groups, has appointed 2Stories to lead their integrated, patient-first communications strategy. The scope of work spans content-led initiatives, community building, stakeholder engagement, internal communications and proactive media relations across the Life Healthcare Group.
"Healthcare marketing in South Africa demands a rare blend of creativity and deep responsibility," says Pennie Phillips, MarComs, Change and Health Solutions Executive at Life Healthcare. "We wanted to partner with a boutique agency that can deliver on this ask with agility, a collaborative spirit, and deep sector expertise."
"2Stories is a founder-led agency that combines big agency experience with the deliberate focus of a boutique model. It's how we stay close to the work, the team and our clients," says Joanne Hope, Co-Founder and Co-CEO of 2Stories.
Anelde Greeff, Co-Founder and Co-CEO at 2Stories says, "We're proud to partner with Life Healthcare to tell authentic, people-centred stories that not only resonate but also respect. It's work that matters, and we're honoured to be a part of it."
To deliver on the ask, 2Stories is partnering with Razor PR. Both agencies form part of The Up&Up Group, a South African independently owned agency group. United by the belief that creativity elevates everything, the group's agencies combine specialist expertise to solve complex client challenges. For Life Healthcare, 2Stories and Razor PR will combine purpose-led storytelling with reputation management, creating communication that puts patients and people at the centre, concludes Life Healthcare.
For more information, visit www.lifehealthcare.co.za. You can also follow Life Healthcare on Facebook, LinkedIn, or on X.
*Image courtesy of contributor