Through this collaboration, Discover Sport™ becomes the official streaming partner of TSA, enabling fans nationwide and abroad to connect with South Africa's top players and competitions across digital and broadcast platforms, says Discover Sport™.
This partnership aims to be about access, visibility and impact. Discover Sport's™ purpose is to give voice to underrepresented sporting disciplines and provide new opportunities for athletes, federations and fans to grow and connect. In teaming up with TSA, Discover Sport™ aims to ensure that South African tennis regains the consistent coverage it deserves, with a full calendar of tournaments and events being live-streamed and shared with mainstream broadcasters for maximum reach, says the platform.
Launched in pilot phase early 2025, Discover Sport™ has quickly grown into a trusted partner for sports bodies looking to expand their reach. By providing the tools, resources and platform to originate live coverage, Discover Sport™ hopes to empower federations to showcase their athletes and inspire the next generation of fans, adds the platform.
Stephen Watson, Founder of Discover Sport™, says, "Our role has always been clear: we are here to enable. Tennis South Africa has incredible athletes and competitions, and our purpose is to give them the stage to connect more fans with the game, and to use technology to make tennis more visible than ever before. We believe sport has the power to unite and inspire. This partnership is a step towards creating a more inclusive sporting landscape in South Africa and beyond."
For TSA, this partnership represents a moment in the growth of the sport. Beyond its elite competitions, the coverage profiles athletes, tell their stories and build a stronger, more sustainable following for tennis across all communities, says the platform.
Anthony Moruthane, General Manager of TSA, says, "This partnership with Discover Sport™ marks a new era for South African tennis. It's not just about broadcasting matches, it's about telling our players' stories, inspiring communities and building a legacy of visibility and opportunity for generations to come. Tennis has incredible potential in South Africa, and we are already on an exciting upward trajectory. But for the sport to truly flourish, we must reach as many South Africans as possible. This partnership provides us with a powerful platform to do just that.:
"We love Dscover Sport’s™ vision and look forward to working with their team to grow the sport of tennis across the country," says Moruthane.
What Can the Fans Expect?
As part of the partnership, TSA and Discover Sport™ will ultimately co-create a Monthly Magazine Show. A bite-size production that recaps highlights whilst featuring player profiles as well as providing exclusive behind-the-scenes content. "This initiative will serve as a cornerstone of tennis storytelling in South Africa, bringing fans closer to the players and competitions they love. All the while, it allows us at Discover Sport™ to stay true to our mission of social impact," says Watson.
In addition, Discover Sport™ will stream and support production across TSA's premier competitions, including:
- ITF World Tennis Tour Events
- Davis Cup (World Cup of Tennis)
- Junior National Championships and Junior Masters
- Rising Star Tennis National School Championships, and
- National Club Championships.
The upcoming Davis Cup tie between South Africa and Morocco on Saturday, 13 September and Sunday, 14 September serves as a flagship moment for the partnership. The premier international team event, known as the World Cup of Tennis, is streamed live on Discover Sport™, shared with mainstream broadcasters and distributed to the International Tennis Federation (ITF). Fans are able to follow all the action as the national team competes on home soil, says the platform.
Beyond the tennis court, this partnership aims to underscore Discover Sport's™ mission to create new pathways for visibility and sustainability in sport. Discover Sport™ hopes to amplify its purpose in reaching athletes and federations, whilst ensuring that commercial opportunities flow back to those at the heart of the game, adds the platform.
Discover Sport™ is an all-inclusive sports social media platform. Through its user-friendly interface and high-converting search and functionality, fans can follow their favourites and athletes can in return be engaged, motivated, scouted and backed by fans and sponsors. Discover Sport™ is steadily enhancing professional and personal sporting connections with advancement in the free-to-play digital arena, says the platform.
"It's an exciting partnership for us and we can't wait to see how it unfolds. On behalf of the entire Discover Sport™ team, we wish the tennis players, their families and sponsors all the very best for the tournaments that lie ahead," concludes Watson.
For more information, visit www.discoversport.com.
*Image courtesy of contributor