The partnership gives advertisers access to Albertsons' verified first-party shopper data, reaching more than 100-million consumers across over 2 200 stores. It also enables activation through Perion's high-impact display and digital out-of-home (DOOH) formats, says the company.

Marketers can now combine purchase-based audience targeting, personalised creative and closed-loop measurement to drive attributable sales and maximise Joint Business Planning (JBP) credit, adds the company.

Details on this new solution and comments from Evan Hovorka, VP of Albertsons Media Collective's and Tal Jacobson, CEO of Perion, can be found on the Perion website, concludes the company.

For more information, visit www.perion.com. You can also follow Perion on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor