The partnership aims to mark a new chapter for Time Out South Africa as the global lifestyle and culture platform continues expanding its local presence, celebrating the people, places and experiences shaping local city culture.

Hamman has become one of South Africa's most recognisable cultural voices, particularly through his hugely popular food and travel content which has introduced audiences to hidden gems, local flavours and the characters behind them. This has earned him a following across radio, social media and digital platforms, says the brand.

As Culture Connector, Hamman will work closely with Time Out South Africa across editorial storytelling, city discovery, cultural conversations and audience engagement initiatives, aiming to help audiences uncover the very best of South Africa's food, music, nightlife and creative scenes, adds the brand.

Built on local voices and globally recognised editorial authority, Time Out South Africa says it exists with the goal to help audiences discover the heartbeat of cities through the experiences, neighbourhoods and communities driving culture forward.

"Time Out feels like exactly where I'm meant to be. I can't wait to join a team of people who explore the world with fearless, honest curiosity. Together, I believe we can help audiences see what so many of us already know, that South Africa has some of the most culturally alive cities on earth," says Hamman.

Time Out South Africa Managing Director, Aisha Mohamed, says Hamman's appointment aligns perfectly with the brand's long-term vision of building a platform deeply rooted in local culture and community.

"Nick brings an incredible ability to connect people to culture in a way that feels natural, entertaining and genuinely authentic," says Mohamed. "He understands that the best city stories often come from the people and communities shaping them every day. As Time Out South Africa continues to grow, this partnership strengthens our mission to create a platform that not only celebrates South African culture, but actively participates in it." 

The collaboration aims to signal Time Out South Africa's continued investment in locally driven storytelling and culturally relevant voices as it expands its footprint across the country's fast-evolving lifestyle and entertainment landscape, concludes the brand.

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*Image courtesy of contributor