The Financial Mail reaches South Africa’s most important decision makers with weekly news and analysis. The Financial Mail is a source of news, analysis and debate for strategically minded people in the South African business world. It offers comprehensive weekly coverage of investment; business; political; and social trends. The magazine is read by South Africa’s decision makers in the private as well as the public sectors. These are top earners who are educated and discerning readers and consumers. They are in powerful positions and able to influence agendas and events. The publication has circulation figures of 29 754 and a readership of 215 000. The readership breakdown per province is as follows:

Western Cape: 31 000
North West:28 000
Eastern Cape: 17 000
Gauteng: 101 000
KwaZulu-Natal: 16 000
Other provinces: 23 000

The average personal income of the publication’s readership is R20 000 and above. More than 87% of the readership has tertiary education, with approximately 10.9% of the readership holding MBA/MBL degrees.

The Financial Mail also has a series of annuals; special editions; and projects to cater to specific needs. Among these is the special student edition – FM Campus, produced every week. The annual Top Empowerment Companies provides statistics on empowerment at listed companies.

For more information, contact the Financial Mail by emailing [email protected] or by calling 011 280 5808.