Local design and décor doyenne, Laureen Rossouw, has been appointed as the Editor of leading South African décor magazine, ELLE Decoration. Having garnered over three decades of experience as a noted stylist; editor; and producer, Rossouw’s unrivalled passion to develop; mold; and create is sure to inspire yet another fresh new edge to Elle Decoration's pages.

Rossouw started her career in documentary programmes at SABC television, but it was her keen flair for form that soon led her to the world of glossy magazines where she earned a reputation as one of the countries top fashion and décor stylists.
Rossouw’s keen eye for design was further honed as she conquered the corporate world with a highly successful collection of locally produced children’s décor items and fine fabrics. As lifestyle trends developed, Rossouw’s increasing passion for décor prompted her return to publishing as Décor Editor and Associate Editor of House and Leisure Magazine, but most recently to her ultimate ambition as Editor at ELLE Decoration, the world’s number one style magazine for
the home.

Rossouw comments, “I am thrilled about my recent appointment and to take the reigns from Karen Roos, who has been a great inspiration. It’s an especially relevant and exciting time to be involved in the local creative field. As the world turns to Africa and South Africa in particular, my vision is that Elle Decoration will play a key role in establishing South Africa as a leading design destination. 2010 is set to be one of our most historic dates. This is a country with great possibilities and enormous potential and I could not be in a better place at a better time”.

A dedicated mother of two, one of Rossouw’s ongoing passions is to assist and mentor young designers in South Africa where she uses her immense experience to help facilitate local product development. Admired and respected for her sense of style as well as her ability to inspire original creative work, Rossouw is a driving force behind the country’s young talent and is often found on the judging panel of national competitions. As a regular supporter of and contributor to the local art scene, Rossouw participated in the Southern Guild exhibition at this year’s highly acclaimed Johannesburg Art Fair, and was also selected to personally hand pick an assembly of up-and-coming design talent for the South Africa House exhibition.

“Elle Decoration, both the local and international editions, have always been a part of my
creative frame of reference”, explains Rossouw. “I see it as being unique in the market as it has a strong local voice but with a global outlook. Elle Decoration is a contemporary lifestyle magazine that specialises in décor but is also a great platform for architecture; art; and design, as well as for showcasing exceptional local talent across many fields. The core message is to inspire readers, opening beautiful houses and delivering plenty of ideas.”

The world’s biggest selling homes magazine, ELLE DECORATION has 24 editions across the globe. The South African edition is published eight times a year in print, and its blog is updated daily. For more information, visit http://elledecoration.co.za.