Premier magazine is the official guest magazine for Premier Lounge, the luxury airports business lounge division of BIDAir, par t of the BIDVest Group. Premier Lounge offers state-of-the-art business lounge facilities to business and first class passengers; private bank clients; and gold and platinum card holders.

Premier magazine is available exclusively to Premier Lounge guests, and is fully endorsed by BIDAir. As the official Premier Lounge publication, Premier magazine is prominently displayed in each of the 11 lounges. The magazine caters for the pinnacle of domestic and international business travelers and the Premier Lounge boasts exclusive partnerships with some of the most distinguished brands and companies, with more than 70 000 of their VIP clients visiting a Premier Lounge every month.

The publication reaches first class and business class passengers of: Air Austral; Air France; Air Mauritius; Air Seychelles; Cathay Pacific; Delta Air Lines; El-Al; Emirates; Etihad Airways; Iberia; KLM; Lufthansa; Malaysia Airlines; Olympic Airways; Qantas Airways; Qatar Airways; Saudi Arabian Airlines; Singapore Airlines; Swiss International Air Lines; TAAG Angola Airlines; Thai Airways International; Turkish Airlines; and Virgin Atlantic.

It also reaches the following private banks: ABSA; BIDVest Bank; FNB Private Clients; Investec; Nedbank; RMB; Gold & Platinum Cards; selected American Express; American Express Corporate; selected Barclays; selected Diners Club; Nedbank Green Back; and Hertz Gold Club.

Through these exclusive partnerships, Premier Lounge delivers an unsurpassed reader demographic of more than 70 000 high net worth passengers per month; 70% business and 30% leisure; 20% international and 80% local; 70% male and 30% female; and 80% aged between 35 and 55.

The glossy title caters for the refined tastes of its international and local readers. Its captivating and aspirational articles cover a variety themes ranging from: business, commerce, finance, and investment; cutting-edge technology; international sport, health and wellness; exclusive property, designer décor and luxury living; executive motoring; exotic destinations, hotels, lodges and spas; fashion and trends; with haute cuisine and award-winning wines.

Premier magazine is distributed monthly in all Premier lounges and is published by African Spirit Media, part of the TCB Group. The first edition of the publication has a print run of 5 000 with an increase to 10 000 within three months.

For more information contact Editor, Deidre Theron-Loots on [email protected]; Managing Editor, Lara Potgieter on [email protected]; or Publisher, Bernie Hellberg on [email protected].