seventeen magazine campaigns for a drug-free South Africa
Media 11
seventeen magazine continues its efforts to encourage teenagers to choose a drug-free South Africa. It has relaunched its Know More 'Makeover by Drugs' campaign. The ad campaign was originally launched in seventeen's second birthday edition. Every magazine was bagged with a Know More bracelet, which is worn by campaign supporters. seventeen editor Justine Stafford says the 2005 campaign was a success, but that it was time to take it to the next level.
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