Edgars Club Group Editor, Sarah Kuttel, of New Media Publishing says, “Over and above the day-to-day bras and knickers, lingerie is a wickedly luxurious indulgence that makes women feel sensual, self-expressive and independent. As such, the pieces featured in the Edgars Club Lingerie supplement are a mirror of modern women’s attitudes: romantic, a little risqué but at her centre, and conscious of the world we live in.”

“Since the 1900s we’ve come a long way with the roaring ‘20s designs which influenced a surge in femininity and sensual expression, to the ‘60s when women burnt their bras in revolt of female emancipation. Today in 2010, women are empowered in the boardroom, confident in their endeavours yet still have an innate softness that is delicate and utterly feminine. This is the inspiration behind the 2010/ 11 Edgars Lingerie collection and is undeniably a reflection of the times women live in,” says Kuttel.