August saw Kickoff.com generate over 1.6 million page impressions from over 85 thousand unique users for the first time since its launch. This makes it the biggest soccer site in South Africa.
Kick Off soccer magazine was also voted fifth over all best consumer magazines in South Africa in the 2006 Markinor/
Sunday Times Top Brands survey.
Both the magazine and Kickoff.com are aimed predominantly at the black male, the target LSM being 5 to 8, who has a passion for soccer, fashion, music and cars, and a desire to make a good life for him.
In a recent survey conducted by Kickoff.com, it was noted that a significant part of the audience fall into the Black Diamond group - South Africa’s black middle class who are no longer emerging but have emerged into the most important economic sector in our country. 44% of readers are in the age group 25-34 years old, 60% being employed, and 24% earning an income of between R5,000 and R9,999 per month.
Andrew Lanning, Touchline Media’s head of New Media says, “It's the trust people put in a credible brand such as
Kick Off that brings in the traffic. Obviously a large amount of work goes into building such a brand, starting with the quality of the content, and credit for that must go to our online editors, but once it is established and maintained, it is that trusted brand that people want to get their content from. That the audience forms part of both the Black Diamond and Igniter groups, a South African truism that I fully believe in, is just a real bonus for ourselves and our advertisers”. Visit
www.kickoff.com for all the latest news in the world of soccer.