“The Bold and the Beautiful is one of SABC1’s key properties, which has managed to draw in a huge and loyal following with our television audiences over several years on the Mzansi Fo Sho screen,” says Vukile Madlala, SABC 1 PR Manager. “As with all the other offerings on the channel, there is an ongoing need to market, publicise and promote our properties as a way to keep them fresh and top-of-the-mind with our target audiences," says Madlala.

“The current marketing and publicity drive by the channel is meant to reward viewers’ loyalty by providing them with immediate, real-life access to their favourite actors and actresses,” explains Madlala.

The channel aims to further enhance its audience’s viewing experience by introducing innovative tools like The Clarence Report, in which LA radio personality Brad Sanders gives his entertaining take on Bold developments and plot twists. Viewers will also stand a chance to win a variety of exciting prizes by entering an on-air Bold and Beautiful competition, which will run for several weeks.

The Bold and the Beautiful airs on SABC1 on weekdays at 18:00, with repeats at 08:30 the following morning.

For more information on the show, visit www.sabc1.co.za and www.boldandbeautiful.com.