A collaboration with Lungelo – whom Proverb describes as "very talented” – the track is an epic journey through 'the Kimberley cats'' music career, from the starting blocks to his current standing as one of hip-hop’s finest.

Still, although Proverb is now also a successful voice over artist, an MC, a brand ambassador, and a radio and television personality (who is known for hosting South African Idols Season 6 and 7) the video for The Beginning shows that he’s not content to rest on his laurels.

“I’ve only just started/ They think I've got it/ there's no way I’m finishing/ it's only the beginning,” Lungelo sings in The Beginning’s incredibly catchy hook.

The Beginning is a much-anticipated new recording from Proverb who has won acclaim and awards for his music career. The latter features three studio albums (Book of Proverb 2005, MaNuscript 2007 and Write of Passage 2009), one Mixtape (Off Da Books) and several singles.

Don’t miss out on seeing Proverb in full lyrical flight, with collaborator Lungelo on the new video, The Beginning – Wednesday, 22 June at 17:30 only on Crispy Fresh, exclusive to Channel O.