The Mail & Guardian currently sells an average of 48 183 newspapers per week, an 11,7% increase year-on-year. The latest Audit Bureau of Circulation (ABC) figures out this week recorded that the Mail & Guardian is one of the few weekly newspapers to show significant growth. In September and October, the newspaper recorded sales growth of more than 50 000 copies in five consecutive weeks, making it their highest-ever sales period in 22 years, suggesting that The Mail & Guardian is a fiercely engaged readership which enjoys the newspaper’s diet of strong investigations and incisive political coverage mixed with dollops of fun Circulation trends show that the Mail & Guardian’s average sale is up resulting in new readers. Research and in-house analysis attributes the newspaper’s strong growth to loyal readers and their journalists’ ability to report news in vibrant and fearless ways. In addition, our distribution company, Media Distribution Africa, has been the key engine of growth.