Braintainment introduces South Africans to the entertaining world of knowledge. It is the magazine that surprises. Readers of Quest and the rest of the Gruner+Jahr (G+J) knowledge titles are enthralled by the clever infotainment that teaches them fascinating facts along the way. The latest achievements in the fields of health and psychology; technology and science; nature and ecology; history and culture; astronomy and aviation; multimedia and gadgets; and ethnology and philosophy are all presented in an entertaining and user-friendly way.

Urs Honegger, managing director of Panorama Publications, says: “We are excited to launch the innovative Quest magazine concept in South Africa, together with Gruner + Jahr – and we are confident to enter the growing knowledge magazine sector through this new launch. Braintainment is a new concept for the South African market and we believe the magazine complements our existing 17 titles and cements our position as one of the largest privately-owned media companies in South Africa.”

Andre Möllersmann, head of G+J International Brands and Licenses, added: “We are delighted with our partnership with Panorama Publications and that our popular knowledge magazine will now be available in South Africa. We are also confident that the first English version will open up further markets for G+J internationally.”

Braintainment is launched as an alternate monthly magazine with the plan to go monthly some time in 2012. 'The magazine that surprises' can be found at newsagents throughout SA, or by subscription.