Kaya FM 95.9 reflects the lives of the upscale 25+ listener, living in South Africa's most progressive and exciting region. The station broadcasts both music and talk.
Kaya FM launched in August 1997, and was one of the first new frequencies to be approved for private commercial radio.
Kaya broadcasts on the FM frequency signal 95.9, 24-hours a day, seven-days a week. The music format offers a diverse mix from adult contemporary music to smoother sounds like R&B; soul; and jazz. It also includes African heritage music. The music draws on the tradition of Africa, wherever this music has had its influence; from Africa to the Caribbean and into the heart of America.
The station is rich in music; infotainment; discovery; controversy and variety, but is also loaded with substance like news; sport; and topic driven features.
The station’s footprint reaches into the greater Johannesburg metropolitan area; to the Pretoria boundary in the north; the eastern boundary to Springs; the southern boundary to Vanderbijlpark; and the western boundary to Carletonville.
Kaya FM 95.9 targets the mature and sophisticated listener. It addresses a unique audience which is aspirational; ambitious; success-driven; and well educated. Its listeners are goal driven and have got a high level of awareness of their African heritage.
Kaya listeners also have buying power and form part of the top earning income bracket.
The station's mission is to be an independent; cosmopolitan; afrocentric radio station that reflects, reveals and distils the values and ethics of a nation at work in the African century.
For more information, call 011 634 9500 or visit
www.kayafm.co.za.