Published every Tuesday in
The Daily Sun since 2004,
Soccer Warrior has amassed a huge fan following. In 2012, the weekly comic series remains ROP in
The Daily Sun, where readers and fans can enjoy the ongoing adventures of their favourite soccer hero, along with weekly competitions.
Fans can also collect the all-new
Soccer Warrior comic book as a free insert every month in
The Sunday Sun. This 16-page format includes FPFC advertising pages and subtle product integration for sponsors, as well as monthly grand prize giveaways. Both the insert and the ROP weekly series’ offer unique branded entertainment for all category advertisers.
The
Soccer Warrior revamp culminates in its mobile component. Each time readers wish to enter
Soccer Warrior competitions, they are navigated to the series’ new mobi site,
soccerwarrior.mobi. “The digital/mobile leap has been an obvious next step for Mamba Media,” says founder Craig Nadelman. “Entering into the mobile space is the way of the future and we will continue to provide new and innovative platforms for our clients to reach their markets.”
Mamba Media and
The Sunday Sun have also announced that the inaugural issue of the
Soccer Warrior comic book boasts a print run of 300 000 copies with a bouquet of non-competing sponsors including Lucky Star, Coca-Cola, Snickers and adidas.