Lauren Lee Atkinson has been appointed as the editor of the new website. She leads a team of staff writers, who generate plenty of fresh news and pictures every day.

The site brings users the latest info about their favourite South African celebrities, from models and soapie stars to actors, media personalities and sports idols. Zalebs.co.za was designed by Gloo and includes plenty of photos and video.

Says Kagiso New Media, editor Justin Zehmke: “Zalebs has enjoyed massive growth as a channel on the Howzit MSN portal, and has reached a size where it deserves to become a web destination in its own right. We will actively be directing users to Zalebs.co.za from the MSN portal, though Howzit MSN will also continue to carry Zalebs content.

“The site will offer advertisers a way to reach a targeted and growing audience. We are making a substantial investment into growing the Zalebs brand because we believe it has a lot of potential in a market where users are hungry for local celebrity news.”

For more info, visit www.zalebs.co.za or follow Zalebs on Twitter at @zalebs.