Amber Heard, who stars opposite Johnny Depp in the movie, sat for a 20 Question interview. Also featured are Bruno Mars in a fashion shoot and an interview with
Mad Men's John Hamm.
"Rum is quite the correct theme for where we are at the moment," says editor-in-chief Charl du Plessis. "It has been and remains a tough business model to crack, yet with every kick we get in the teeth, the future becomes clearer. We are pushing harder than ever on our print and digital subscriptions. Our audience is engaged, and we have just gone over 30,000 fans on
Facebook, making us the most talked-about men's lifestyle magazine by a huge lead. We are turning social media into social business. The exciting part is that while magazines in general are suffering and learning how to come to grips with the digital era, we are creating solutions faster than the rest of the industry by sheer necessity. Rum need not be glum."
Playboy magazine is the world's best-selling men's lifestyle magazine, now published in 33 countries across the globe. Visit
www.playboy.co.za, or become a fan on
Facebook at playboysouthafrica. Twitterati can go to @playboymagsa.