Multichoice to reinstate Bloomberg as a 24-hour channel on DStv
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MultiChoice has announced that it will reinstate Bloomberg as a 24-hour channel on DStv, channel 411 from Monday, 15 July. For the past two weeks, local channel Business Day TV has been carrying 10 hours of Bloomberg Television programmes.
Following feedback from DStv customers – that they prefer to have local and international business news on separate channels – the decision to include Bloomberg content on Business Day TV was reviewed.
"DStv customers told us that they need to have a 24-hour international business news channel and a separate local business news channel. We are pleased that we are able to accommodate this need,” said Collins Khumalo, CEO for MultiChoice South Africa.
Business Day TV head, Vernon Matzopoulos, said: “We stepped in to keep Bloomberg on air over South Africa. Now that they are back with their own channel, Business Day TV viewers can look forward to an uninterrupted schedule of the best of local business news, markets and investment programmes from South Africa’s most credible editorial brand.”
“Southern African business decision makers have come to rely on Bloomberg Television’s international, 24-hour business and financial news. DStv Premium customers will now benefit again from our extensive coverage of leading business, economic and market-moving stories, says Malcolm Fried, head of Bloomberg Television, EMEA.
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