To ensure the competition is accessible to all South Africans who own even a basic cell-phone device, the entry-mechanism relies on a mobisite and simple USSD technology.
Sunday Times’ Fortune Finders reflects Times Media’s commitment to maintain and grow the core circulation of its titles, including the
Sunday Times, already South Africa’s best-selling weekend newspaper.
“The Fortune Finders concept will not only motivate people to keep up-to-date on the news that affects our lives, but also reward people who recognise the value of paying for a weekly copy of the
Sunday Times. We’re hoping to attract first-time readers, introduce them to the
Sunday Times and, importantly give them a taste of what quality journalism is,” says Susan Russell, GM Marketing for Times Media.
Sunday Times readers can be instant winners by discovering eight Fortune Finder icons hidden throughout the main body and business sections of the paper, pointing to key news items that provide clues for answering multiple choice questions. The multiple-choice questions can be answered by logging onto the mobisite or sms’ing a USSD code from a mobile phone. 155 000 instant prizes can be won, but readers who purchase the paper to compete in the Fortune Finders Challenge for the full 12 week duration of the campaign will each earn three entries to stand the chance to win R1-million. The winner will be announced in Week 13.
Trevor Ormerod, GM Sales and Strategic Communications for Times Media, comments, “It’s a unique and engaging campaign that integrates all our departments, from Editorial through to Marketing and Sales, and really illustrates our commitment to maximising the value we deliver to advertisers by using a fresh, fun approach for delivering reach.”
The 155 000 instant prizes include: R3999 iPad Mini’s, R500 data bundles, R300 Mr Price Home vouchers, R250 Woolworths vouchers, R200 KFC vouchers, R50 airtime vouchers, and many more. To participate to win, simply sms the USSD code: *120*2013# or visit
www.fortunefinder.mobi.