Big Sean to perform in South Africa for the first time

This exclusive and once-off event will take place at Gallagher Estate in Johannesburg on Saturday, 1 February 2014. A tremendous feat for AXE, it is guaranteed to be a phenomenal gathering of hip-hop fans from across South Africa to witness the spectacle that is Big Sean.

AXE is bringing in Big Sean as part of their debut foray into the music and lifestyle scene. “Music is an integral part of an AXE Man’s life, and through bringing out international artists, starting with Big Sean, we have the opportunity to create some once-in-a-lifetime experiences for our users,” said AXE brand manager Vincent Viviers.

Big Sean’s first visit to Africa follows hot on the heels of the star’s second studio album, Hall of Fame, selling 72 000 copies in its first week of release in August.

The artist’s career has exploded in the two years since his debut album, Finally Famous: The Mixtape, in 2011. After record first-week sales it also spun off crossover hits with, West and Roscoe Dash, Chris Brown and Nicki Minaj. GQ magazine's Hottest Rookie of 2012 now has a Facebook following pushing three million, close to four million Twitter followers and no less than 46 million YouTube views worldwide.

The MC from Detroit, Michigan, has come a long way since free styling for Kanye West in 2005. Rapping since his pre-teens, Sean Anderson won an MC contest at a local hip-hop radio station, earning a spot to rap live on-air every Friday night for nearly a year. It was here that he made a lifetime contact in West who agreed to hear his freestyle. Following a mentorship from West, Sean signed with G.O.O.D. Music in 2007, and Def Jam in 2008.

Most recent accolades are double Grammy nominations for Mercy, his collaboration with West, and which also featured label mate Pusha T and 2 Chainz.

Big Sean is currently touring the USA and Canada, with concerts and appearances scheduled in Miami, Atlanta, Toronto, Montreal and elsewhere during October.

G&G Productions, the company behind the successful Sensation Innerspace, NYE Live City Link Up and Space Ibiza South Africa, will be the team behind the production of Big Sean’s performance in South Africa.

Big Sean will perform on Saturday 1 February 2014 only at Gallagher Estate in Johannesburg.

General tickets are R350 and Golden Circle tickets are R550 at Computicket.

For more information visit Computicket or phone 086 915 8000. Alternatively follow AXE on Facebook or on Twitter.

For more information about Big Sean follow him on Facebook.