Wayment-Nel hails from the UK, started his television career in London and thrives in the world of creativity. Consulting to production houses and ad agencies around the world, he has made his mark as a creative industry expert. Fundamentally, Wayment-Nel sells the next 'BIG' idea to broadcasters.

That said, he will be a perfect fit as a specialist in the conceptualisation, licensing and distribution of new and existing formats in South Africa.

“We have seen him consistently deliver and have no doubt that he will be an enormous asset to the company,” says Louise McClelland, executive Director: Production & Development.