Vodacom In The City 2014 is set to take place in October

Now in its third year, Vodacom In the City has become a much-anticipated music experience that brings together a dynamic mix of international acts and thousands of the city’s music lovers for an unforgettable musical experience.

To kick off the 2014 lineup, Vodacom and Seed Experiences are proud to announce Rudimental and Crystal Fighters as the first two international acts on the stage.

Multi-award winning act Rudimental (including a 2014 Brit Award) is a pioneering melting-pot collective who have taken the British music scene by storm with their debut album (Home) being released at number one on the UK charts. Championed for their uncompromising approach to music-making, their huge drum-and-bass-meets-soul anthem and number one single Feel The Love helped them achieve international recognition. Mixing live instrumentation with digital programming creates the band’s organic sound: “It’s the result of years of raving, listening to pirate radio, listening to dubs, to tapes older brothers would bring home, and being inspired by all of it,” says the band’s Piers Aggett.

British alternative dance band, Crystal Fighters are well-known for their energetic and engaging live performances. Calling their sound a mixture of folk, electro, punk, techno, dubstep and Spanish pop, the band’s debut album, Star of Love, was released to critical acclaim in October 2010. Their second album, Cave Rave, was released in May 2013 and has a number of hits such as LA Calling and You & I playlisted across South Africa’s radio stations.

These are the first two of an incredible international lineup that fits Vodacom In The City’s mix of high energy, electronic, indie and rock.

Already familiar with the UK festival and music scene, in 2014, the Seed team travelled to the USA, including Coachella, to experience, meet and solidify some of the line-up. “The acts we’ve secured are huge on the international scene right now – Crystal Fighters and Rudimental played top slots at Coachella, one of the world’s largest and high-profile music festivals, this year,” says Brian Little, managing director of Seed Experiences.

“We know from experience that the artists we have chosen will bring our fans an amazing experience from beginning to end – and that’s our and Vodacom’s main goal,” adds Little. Vodacom and Seed Experiences will soon be announcing more international acts to join Rudimental and Crystal Fighters on the line up.

Vodacom has for a third year come on board as title sponsor, reaffirming the credibility and importance of Vodacom In The City on the South African music festival calendar.

Vodacom’s executive head of Sponsorship & Regional Marketing, Bronson Tebogo Mokabela, is delighted at the news of the confirmed artists for Vodacom In The City, and said: “In celebration of Vodacom’s 20 years of empowering South Africans and our country’s 20 years of freedom, we are excited to be involved with this event for a third year running. Vodacom is about connecting people – and our sponsorship of Vodacom In The City creates a festive platform to bring people together.”

“All of us at Vodacom encourage you to come along, celebrate and enjoy the best local and international entertainment. If these confirmed artists are anything to go by, the 2014 Vodacom In The City is sure to rock Joburg – only with Vodacom.”

Tickets are currently on sale from www.vitc.co.za. Alternatively, visit and like Vodacom In The City's Facebook page, here.