Scott worked with four models, four vibrant colours and 16 Vespas to create a collection of 30 paintings, four prints that were replicated 46 times and 20 sketches which were reproduced 14 times. The talented artist also painted these images on actual Vespas.
“Richard’s playful, naïve pop art style gels perfectly with the classic, colourful and slightly cheeky ethos of Vespa. Without art, Vespa would be just another scooter; without creativity, Vespa would be just a mode of commuting,” says director of Vespa SA, Andy Reid.
“The collaboration not only extended the notion of Vespa as art, but it’s also added a cheeky addition to the customisation that we pride ourselves on at Vespa. Every Vespa experience personalised with a sense of freedom – this collaboration is definitely testimony to that,” he adds.
Scott’s series encapsulated his style which is often described as “Thoughts produced through objects in their simplest form with colour and purity”, and for this particular exhibition focused on the freedom of riding.
The exhibition came about as a result of the mutual vibrancy of Scott’s art and the Vespa brand, and has been showcased in Johannesburg and Cape Town before moving on to Europe’s galleries.
“When art and creativity meet – unique, attractive creations form and are difficult to ignore. In fact, they push you to celebrate with unbridled joy. That’s what Joyride is all about and at Vespa we know the surefire formula for exuberance and exhilaration is your Vespa and the open road – try it,” concludes Reid.
To book a free riding lesson at the Vespa outlets in Cape Town, Durban, Design Quarter, Wynberg or Melrose Arch visit
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