“It goes to show how quickly the site is growing, and highlights both
All4Women’s strong content strategy and appetite amongst female browsers,” says Wayne Bischoff, managing director at Habari Media, the company that exclusively manages the site’s digital media sales. “It was just recently, in June this year that the site broke through the four million mark.”
According to Effective Measure, the provider of digital audience, brand and advertising effectiveness measurement and targeting solutions,
All4Women achieved 5 123 860 page views globally with 553 384 unique visitors. Of these, 4 802 423 page views and 340 582 unique users are pure South African traffic.
All4Women’s editor, Sasha Wyatt-Minter, says, “Five million page views is an exciting milestone, but it is not a destination - we intend to carry on growing and growing. We owe our massive growth to the quality and quantity of our content - we add about 50 new articles every day - and to our editors’ ability to identify with our readers.”
“What is remarkable about
All4Women,” according to Bischoff, “is that over 90% of the visitors to the site are women, making the site an ideal platform for targeting the South African woman.”
Any online entity is only as good as the content it provides to its visitors.
All4Women proves that with unique and engaging content generated on a daily basis, new visitors will be attracted to the site which is important for growth, but even more critical is the retention of previous visitors too.
The website is a lifestyle portal aimed at women, with up-to-the-minute news and prominent links that focus on entertainment, news, food, health, lifestyle, love, parenting, fashion and beauty, home and garden and money matters.
For more information, visit
www.all4women.co.za.