Noordwes Gazette suggests the news would be about the entire province and the newspaper was often confused with the Northwest Independent as their names were similar. The name change will help invigorate the local newspaper and it strengthens its connection with the Ads24 title the Potchefstroom Herald.
The Midweek Potchefstroom Herald is published on a Tuesday and the Potchefstroom Herald on a Thursday. Ads24 are selling combination deals across the two titles. The Potchefstroom Herald’s content spans hard news, sport and community activities, whereas the Midweek Potchefstroom Herald is centred on community-based events. The advantage for advertisers to be included in both publications is a combined readership of 126 000 and a broader reach across the LSM spectrum, with the one newspaper being sold and the other free. Both newspapers are bi-lingual in English and Afrikaans.
Marketers who wants to reach consumers in Potchefstroom would benefit from taking advantage of the package deal of these two newspapers.
For more information, visit www.ads24.co.za. Alternatively connect with them on Facebook or on Twitter.