This local adaptation of the global hit format
Four Weddings is the first series commissioned by A+E Networks for Lifetime in Africa.
The exclusive partnership with 1
st for Women, an insurance company offering products that cater for the specific needs of South African women, comprises full sponsorship of the whole eight episodes of
Four Weddings SA. The sponsorship will include on-air accreditations for 1
st for Women across the series through a variety of 10 second special idents. It will also incorporate a fully integrated social media campaign, as well as off-air marketing activities across outdoor, radio, online and print.
Announcing the partnership, Anthea Petersen, regional director, Africa A+E Networks, says; “Lifetime is the entertainment destination for women in Africa with high-quality programming packed with powerful stories and passionate people. There are strong brand value synergies between Lifetime and 1st for Women, so I couldn’t think of a better partnership for
Four Weddings SA, our first local commission for Lifetime in Africa.”
Four Weddings SA premieres on Friday, 16 October on Lifetime, channel 131 on DStv. The sponsorship will start during the launch of promotional activities for the series and will last for the series’ eight episode run.
The partnership was secured by the sponsorship sales team at A+E Networks, in partnership with DStv Media.
Robyn Farrell, the executive head of 1st for Women Insurance, says “We are excited to sponsor
Four Weddings SA, on Lifetime. It’s the perfect platform for us to showcase our products and services which are tailor-made for women.”
Four Weddings SA incorporates the elements that have made the
Four Weddings format an international success, but with an added local flavour.
The new commission offers a unique range of cultural diversity, dynamic landscapes and delicious cuisine. From naked brides to biker brides, from Zulu brides to Tswana brides, a broad spectrum of emotions, relationships and local traditions are brought to life as the series follows four brides as they attend each other’s special wedding day. The winning bride, who scores the highest marks for dress, venue, food, and overall experience will go on an all-expenses-paid honeymoon of a lifetime.
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