Maftown Heights returns with KFC as a headline sponsor. Other sponsors and partners include: Channel O, YFM, Absolut Vodka, Miller, Red Bull Studios and Slikour On Life.
“We are excited to continue our partnership with Maftown Heights … It brings us, as a brand, closer to connecting with the youth and their passion for music. This year, we have some exciting new elements to add and we’re looking forward to another exciting hip-hop festival with Maftown Heights, for everyone to enjoy”, says Thabisa Mkhwanazi, marketing director for KFC Africa.
Known as one of SA’s key hip hop calendar events, and one of the premier hip-hop festivals on the continent, Maftown Heights offers a line-up of an eclectic blend of the best hip-hop 2015 had to offer. The lineup features artists pioneering Motswako in Africa, as well as leaders in the South African music industry across the hip-hop and Kwaito genres.
It is Maftown Heights’ mission year on year to unite the Motswako family under one umbrella alongside the cream of SA and African hip hop music. Each year an attempt is made to book as many acts from the Motswako fraternity as possible, and the final Motswako crew added to the line-up is based purely on those that were available for the booking.
Maftown Heights’ move to Mary Fitzgerald Square this year is testament to the growth of the festival over the years. The expected turnout at this year’s festival will be approximately 13 000 people.
Maftown Heights is also known to showcase rising talent and this year will be no different, however, the New Kids On The Block (#NKOTB) segment will run via a public voting mechanic, putting the power in the hands of fans to vote for who they want to see added to the Maftown Heights line-up in the #NKOTB segment.
Towards the end of last week,
Maftown Heights halted all promotional communication about the festival in light of the student protests that were taking place. As students form the primary market of
Maftown Heights’ attendees,
Maftown Heights made a pledge to donate R10 of every ticket purchased this year (and every year going forward) towards financial contribution towards student fees.
“We are excited to host another explosive edition of what has now become the second largest hip-hop festival on the continent. We are especially proud to be partying with a purpose as part of the proceeds of the festival from this year, and every year henceforth, will be going towards assisting deserving students with tertiary funding,” says Dream Team SA Director and co-founder of Maftown Heights, Refiloe Ramogase.
“A special thanks to our headline sponsor KFC; our valued media partners since inception – YFM and Channel O; our new online partner Slikour On Life, and our category sponsors Miller, Absolut and Redbull for choosing to partner with us to showcase all things amazing about SA hip-hop on a world class platform. Special attention will be paid to the overall customer experience of attendees to ensure that this year’s festival is an unforgettable experience from start to finish,” says Ramogase.