Nu Metro Entertainment, unveiled a brand new identity exactly 20 years to the day that the original Nu Metro Entertainment logo was launched. The new logo represents a significant milestone in the company’s long history and signifies the company’s evolution to providing entertainment that specifically caters to the needs of the different market segments in South Africa.

Fay Amaral, CEO of Nu Metro Entertainment says, “Nu Metro is one of the most recognisable entertainment brands in South Africa, however in order to remain fresh and relevant to our customers, we saw the redefining of our brand as an essential progression of our customer centric focus moving forward.”

The new brand also speaks to the company’s core focus on providing entertainment that embraces the entertainment preferences of the various South African market segments. Nu Metro Entertainment will focus on attracting next generation movie goers by developing new and exciting ways to communicate these customers by embracing new communication mediums as well as the creation of niche entertainment experiences.

The new logo and slogan have been developed to create an inviting and entertaining image. The colours orange and red were used to signify youth, echo vibrancy and symbolise the link between the growth and revitalisation of the Nu Metro brand.

The brand transition will be done in a phased approach, with changes planned for all 25 movie theatres across South Africa, all television advertisements, all print material and advertisements, all outdoor displays, Nu Metro signage and the company’s Web site. Nu Metro Cinemas, Nu Metro Films, Nu Metro Home Entertainment and Nu Metro Interactive have also been included in the brand identity revamp.