The launch of Shield MotionSense is the Shield brand’s biggest and most significant launch in South Africa in over 15 years and is set to redefine the deodorants category in the country.
Tribeca worked with the Shield team at an exclusive media and influencer launch in Cape Town recently, hosted by Unathi Msengana. The launch focused on human movement and motion to demonstrate exactly how much individuals move every day. This was brought to life through dance, which was captured by beautiful activations from artists and dance crews.
Following the successful launch, Tribeca will work with the Shield team for the remainder of 2016 to promote the Shield MotionSense range, including various events lined up with media, influencers and consumers.
“Tribeca’s wealth of consumer public relations experience will be put to good use over the duration of this long-term project with the Shield team, supporting Unilever to achieve its South African business objectives,” says Nicky James, co-owner of Tribeca Public Relations. “We look forward to a long – and fresh – relationship with the Unilever team.”
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