The festival, which was established in 2013 and sets the tone for culinary and entertainment indulgence, will this year take place over a two-day period - Saturday,8 and Sunday, 9 October 2016 to accommodate the public’s overwhelming support. Venue and line-up announcements are expected around the end of June to coincide with the release of tickets.
“We are excited to be working with the
DStv Delicious International Food & Music Festival and profiling the unique blend of great local and international entertainment, fused with leading South African gourmet chefs and South Africa’s biggest food market. We look forward to positioning the festival with a wider audience and leveraging the social investment angles for the benefit of charities,” says Madelain Roscher, managing director of PR Worx.
PR Worx will run a number of consumer campaigns, promotions and key pre-event experiences during the buildup which aim to increase awareness of the festival and to keep media, the public and partners informed about programme developments, including mouth-watering food finds, street-chefs and delectable trends.
“It is so refreshing to work with an agency that understood our brief and produced an innovative strategy and plan that went beyond fulfilling what was expected,” adds Onicka van der Sandt, Media and Marketing director at Massive Management. “Because we are so different from any other festival and have world class standards, we wanted ideas that were innovative and our brief was if it has been done before, we don’t do it. The fresh and creative approach that PR Worx presented just blew us away. It’s a great fit and through their expertise, we look forward to having a stronger voice in the media this year, which will in no doubt strengthen the Delicious Festival brand. We are very excited to welcome them to the Delicious family”
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