Decorex South Africa joins forces with Inspire Trade Expo

The only business-to-business furniture and design trade show on the continent, Inspire Trade Expo, which launched in 2014, has carved a niche for itself on the African business and trade calendars. Retailers, architects, interior decorators and designers, hotel, game lodge and B&B owners, and corporate procurement representatives flock to the annual show to view the very latest on-trend décor and design items showcased by wholesalers, importers, exporters, manufacturers, agents and distributors of furniture, décor, hospitality interiors, office furniture, and retail shop fittings and display.

Says Carol Weaving, managing director of Thebe Reed Exhibitions, which owns the Decorex SA and 100% Design South Africa portfolios: “This collaboration is an unprecedented boon for the design-industry event sector. Far from diluting the exhibition market, it creates a critical mass of exhibitors and visitors, simultaneously utilising the strengths of both the Decorex SA brand, 100% Design South Africa, as well as the Inspire Trade Expo brand.”

Inspire Trade Expo is dedicated to furniture, décor and design and, like Decorex SA, strives to innovate and grow local manufacturers as well as foreign investment and trade in this arena, says Rina Fortmann, of Inspire Trade Expo, who, like Weaving, is a leading exponent within the exhibition industry in South Africa.

“By joining forces with Decorex SA, Africa’s largest consumer décor, design and lifestyle exhibition, Inspire Trade Expo clients will now be able to leverage the positive positioning that comes with a trusted 23 year-old brand, not to mention having access to a networking platform unlike anything yet seen in the local industry,” Fortmann explains.

Conversely, Inspire’s expertise in the trade arena will significantly bolster Decorex SA’s dedicated Trade Business Programme, which includes an exclusive Business Matchmaking service, she adds. “In addition, Inspire has a very strong office sector, which will be a growth point within the 100% Design South Africa exhibition.”

“In the current economic climate, exhibitors – whether from the trade or the consumer sectors – need to choose their showcase platforms wisely,” concludes Weaving. “The partnership between Decorex SA and Inspire Trade Expo gives them a single definitive option with the promise of an outstanding return on investment.”

For more information, visit www.decorex.co.za. Alternatively, connect with them on Facebook or on Twitter.