The video depicts the agency’s all female team of eight in a self-produced and filmed poetic video where the group recall the strength the women of 1956 had by standing up against Apartheid’s pass laws.
Jam Media director, Jess Mouneimne, said that the marketing industry and her agency included, were contributors to the commercialisation of this public holiday and while celebrating women in any shape and form was positive, this year they wanted to exercise their creativity while reflecting on women’s rights as a whole.
“Being an all-female team we found ourselves retelling the stories of our mothers and grandmothers from 9 August 1956. Collectively we felt that Women’s’ Day has become quite commercial and so we wanted to create something a little more substantial as a team.”
The 45-second clip was written by Mouneimne, produced and filmed by Anelisa Fumana and graphics by Kerri Ann Hamilton.
Click here to view the video.
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