C.S.A. will handle all communications for Kalido, from strategy development and content creation to promotions. It will also handle a social media campaign inclusive of community engagement, analytics, and content and influencer marketing.
Launched as a global platform for individuals to connect and exchange services, Kalido’s personalised matching system matches users with the professionals and clients they need, according to set goals, allowing common contacts to make secure introductions and trusted referrals.
Upon launch, C.S.A.’s media approach has been towards business, consumer, and tech, and has resulted in features in top tier media, including Sunday Times, Business Times, CNBC Africa, CNN Marketplace, and eNCA’s Maggs on Media.
“We’re excited to be launching Kalido, which we believe will play an integral part of the evolving South African workplace. People, especially those in the freelance, entrepreneurial, and project creation space, are looking for new, innovative ways to simultaneously do business and lifestyle – and Kalido is it,” says Brannon Phillips, executive director of C.S.A.
Last year alone, the number of self-employed South Africans rose by 6.4% to 1.35-million people. As the working environment changes, it is expected that this number will continue to increase – partly in response to slowing economic growth and the changing nature of the workplace.
Kalido has also just launched in India and a pilot project in a US university, with Australia to be rolled out next.