With 10 years of communications experience, Robinson joins Tribeca from Ogilvy Public Relations where she worked on a number of consumer and technology brands including LG Electronics, Kimberly Clark, Darling Hair, Nestlé and Johnson & Johnson.

“I joined Tribeca because it lets me do the work that I love - helping brands tell their stories to consumers - while giving me the space to spend quality time with my family and friends,” she says. “I love the fast pace and challenges of the South African PR industry, and being able to achieve a meaningful work-life balance makes it even more worthwhile.”

“Samantha’s strategic approach to her clients, public relations, and the management of her team members, as well as her extensive experience across a wide range of consumer brands brings significant value to Tribeca and our clients,” says Cian Mac Eochaidh, director, Tribeca Public Relations.

Robinson holds a BA Corporate Communications from the University of the Free State.

For more information, visit www.tribecapr.co.za. Alternatively, connect with them on Facebook or on Twitter.