The incubator offices will cater to entrepreneurs with thriving businesses to become the preferred working space solution with affordable pricing within South Africa.
According to the Global Workspace Association, shared office spaces generate about $10.9-billion in revenue with companies like WeWork leading the way at a $16-billion valuation.
Bukula says, “Traditionally co-working spaces have presented two challenges for the lower LSM, accessibility and affordability. Our offices will be the solution to those issues. We are centrally located to townships and mass public transportation and will offer lower price point per square metre. My development costs are lower than market rate, which allows us to offer affordable rental fees to start-ups. This unique model positions my company for a better scale rate versus my competitors.”
Hustle & Grind business model is a combination of remodeling spaces, identifying accessible and affordable locations. Bukula’s company has created customised shipping containers as co-working spaces that can be placed directly in township communities. The first location is a 530 square metre landmark building in the Central Business District of Johannesburg. The inaugural building is situated directly across from Gandhi Square, a major transportation hub that services over 800 000 daily commuters.
Hustle & Grind will also launch an Entrepreneurship Support Programme, supported by corporates, which will provide mentoring, support services, and training. The space will include a child-care centre to address the needs of female entrepreneurs. With the increase of women business owners, many of whom are single mothers some lack child-care support. More women are starting businesses in industries previously dominated by men. According to statistics, women throughout Africa own approximately 72% of micro-enterprises and 40% of small enterprises. Bukula says, “As a single mother of three, I know first-hand the need for support required by a woman entrepreneur. Our spaces will address this need by offering these services. The co-working space is for everyone, but there are measures in place that will undoubtedly support the distinct needs some women in business may face.”
Hustle & Grind co-working spaces will be open to all entrepreneurs, startups, freelancers, solopreneurs, and small businesses offering basic office setup of desks and chairs, high speed Internet and wi-fi, wired conference rooms, copiers and scanners, kitchens, lounges, and coffee bars all in a fully equipped and finished work space. The office set up is designed to create a think-tank community, which will leverage business relationships and ideas to build strong entrepreneurial workforces. With its corporate sponsors the company is creating a business network of equality, fellowship, diversity and digitally connected thought leaders. Bukula already has a creative agency and network of designers that are providing services pro-bono. The initial funding round will be used to secure more spaces, marketing and provide day-to-day business operations support.
For more information and to donate towards Bukula’s cause, visit
www.indiegogo.com.