The 14th annual National Business Awards gathers over 100 multinational and local businesses to pay tribute to those who have exhibited outstanding performances in business, industry, and government.

Hosted by Topco Media, this year’s event was held at Emperors Palace, Johannesburg and included a keynote address by Jeff Radebe, minister in the Presidency for Planning, Performance, Monitoring, Evaluation and Administration.

The Corporate Citizenship Award serves a threefold purpose. It firstly recognises a project that demonstrates and highlights the role of businesses in improving the communities in which they operate, and secondly, it recognises those demonstrating the greatest impact on quality of life, economic prosperity or regeneration through direct investment, pro bono work or employee-led initiatives. Lastly, the award seeks to demonstrate the link between corporate citizenship and commercial success.

This year, the Corporate Citizenship Award was awarded to Britehouse for their multi-layered socio-economic development initiative, Britehouse GOT-GAME™. As the cornerstone of Britehouse’s #67DayDigitalActivationMovement, also known as the Movement, Britehouse GOT-GAME™ is modelled on the United Nations’ 67 minutes of activism used annually to honour Nelson Mandela.

Through the Movement, Britehouse invites corporates to participate in measurable community-based, technology-driven projects within repeatable, short timeframes. This effectively enables each hub to create a multiplier effect, with communities benefitting from a continuously enriched and expanding socio-economic development focus. If corporates then also take the 67 Day approach, the multiplier effect becomes exponential.

This has allowed Britehouse to extend both the reach and impact of the initiatives within the communities they were first established, as well as ensuring that they become self-sustaining and replicable, thereby allowing other communities to benefit from corporate social investment.

“It is a true honour to have been short-listed for the 2016 Corporate Citizenship Award at the National Business Awards and to be recognised for the work we do to distribute benefits on a much broader front throughout South Africa by innovatively, cohesively, and sustainably outsourcing our socio-economic development,” says Emmeline Bester, Group CSI manager.

“It is recognition like this that encourages us to continue to achieve more and go further afield with initiatives that benefit communities across South Africa,” Bester concludes. 

For more information, visit www.britehouse.co.za. Alternatively, connect with them on Facebook or on Twitter.