Marcus Brewster, chairperson, who founded the consultancy in 1991 and led it to a record number of local and global awards, says the next frontier for the business would be off-shore opportunity, and particularly in markets in the European Union.

“We ended last year on a high note with the signing of a strategic alliance with Media Revolution, a 100% black female owned PR and marketing services agency in Johannesburg. That deal allowed us to offer a level one BEE service to South African clients and a scorecard in line with the new MAC codes for our sector. In addition, Media Revolution’s implementation capacity and footprint throughout Africa open the way to engaging with EU clients looking to enter the African market and providing them with PR agency support.”

In addition to helping international businesses coming into Africa and South Africa, MBI will also support pan-European clients with brand communication activity on the continent, specifically where the cost of digital campaigns are more competitively resourced out of South Africa. According to Brewster, Media Revolution will be "MBI’s engine room for a broad swathe of marketing services ranging from web dev and social media to strategy, stakeholder engagement, and even shop-fitting".

“After 25 years of industry-leading innovation and campaign execution in the local market, it is high time that our premium service offering expands to new territories. Through a newly-established Malta office, we will introduce our considerable skills to the communication and brand challenges of a global audience," he says. 

The agency is renowned in the local market for its outputs based PR Index model that prioritises success over effort. Last year, marcusbrewster also launched South Africa's first on-demand PR service.

"We took a strategic decision to prioritise innovation over the next 24 months and tailored a new service offering to take advantage of the mass consumer shift to on-demand services. Following a successful trial phase, we will now introduce the new-look agency to a sophisticated European market," Brewster concludes.

For more information, visit www.marcusbrewster.com. Alternatively, connect with them on Facebook or on Twitter.