BIC urges South Africans to ‘Buy a Pen Donate a Pen’

Through the campaign, BIC has managed to donate 6-million pens to underprivileged children in South Africa, in just five years.

“As a brand, BIC recognises that every child carries the precious combination of potential and imagination. Understanding that these incredible attributes need to be harnessed and preserved, through the ‘Buy a Pen Donate a Pen’ campaign, we are able to provide children with the tools to unbar their creativity and access their imagination and potential. We are pleased to have been able to make a contribution in empowering and enabling children who are in need,” says Ronette Kishun, BIC marketing manager of stationery. Kishun also urges South Africans to join the movement and create magic for children in need, by choosing to change a future.

In the absence of a sufficient stationery toolkit, the process of learning and educational development is hindered and delayed. Unfortunately for many, as a result of the economic climate in South Africa, this hindrance is a vivid reality. As a means of addressing this and ensuring that no dreams are delayed, through the ‘Buy a Pen Donate a Pen’ platform, BIC is able to donate a pen to a disadvantaged child each time a BIC stationery product with the ‘Buy a Pen Donate a Pen’ sticker is purchased.

BIC urges parents and companies to make a difference and ensure a brighter future for children in need while instilling a sense of dignity in their educational journey. BIC’s ‘Buy a Pen Donate a Pen’ campaign will end on Friday, 31 March.

For more information, visit bicworld.com. Alternatively, connect with them on Facebook.