Weber Shandwick South Africa announces Clariant as its new client

Spanning nearly 60 years of advertising heritage in South Africa, Weber Shandwick South Africa offers expertise in integrated PR and digital and marketing solutions.

Weber Shandwick South Africa provide PR counsel and communication efforts, including driving awareness, as well as thought leadership and crisis communication for the corporate and the organisation’s array of seven business units, namely; Additives, Catalysts, Functional Minerals, Industrial, Consumer Specialties (ICS), Masterbatches, Oil and Mining Services (OMS), and Pigments across the country.

“The appointment of Weber Shandwick South Africa was an obvious choice for Clariant as we wanted to work with a PR agency that already knows our business in other global markets we operate. Market penetration and visibility is key to us and Weber Shandwick truly understands our vision for reaching our business goals. We are confident in the local agency’s unparalleled expertise and ability to expand our media presence in South Africa with our target audience,” says Nicol Meyer, head of country and head of human resources.

Linda Weaver, Weber Shandwick South Africa managing director, says, “We strive to represent clients whose mission is to bring added value to our local market through their reputable innovative solutions. Our global counterparts have done exceptionally well in serving Clariant on the international market, and we aim to develop best-of-breed, intuitive, interactive strategies for Clariant Southern Africa that will educate and engage all their stakeholders.”

Clariant Southern Africa head office is situated in Chloorkop, together with the OMS, ICS and Functional Minerals business units. The Masterbatches business unit is in Randburg, Catalysts is in both Sasolburg and Richardsbay and the Pigments and Additives sites are situated in Chamdor.

The team is a part of localising and implementing global campaigns, and have worked with some of the world’s leading brands across various sectors, including financial, government, consumer, health, not-for-profit, food and beverage, telecommunications, oil, and gas.

The communications agency also has a long-standing and leading network in the region, spanning 15 sub-Saharan markets, led by Jill Hamilton, Weber Shandwick Africa managing director.

“We are very excited to have the opportunity to increase Clariant Southern Africa’s market awareness and demonstrate the value of their services to attract new clients,” concludes Weaver.

For more information, visit www.webershandwickafrica.com.