Dentsu Aegis Network sub-Saharan Africa (SSA) is part of a global media group that specialises in media, digital, and creative communications. It spans over Southern Africa, Nigeria, Ghana, Kenya, and Tanzania with owned businesses and affiliates, as well as affiliate partnerships, in another 32 markets across SSA.

iAfrica offers a range of services that include public relations, media planning, advertising, media research, out of home and events, creative strategy, and sales promotion. Its business strategy is invested in research intelligence and takes an in-depth approach to understanding its audiences.

The team at iAfrica consists of 11 people who service blue chip clients including BBC, Coca-Cola, KLM, Canon, Colgate, East African Breweries, and African Trade Insurance Agency – to name a few.

iAfrica are based in Kimihurura in Kigali City, Rwanda and was incorporated in 2005. iAfrica has offices in Rwanda and Burundi with affiliates in Tanzania, Kenya, Congo DRC, Congo Brazzaville, South Sudan, Ethiopia, and Uganda. They execute a wide range of services in the East African region through the network, which will complement Dentsu Aegis Network’s existing footprint in the region.

Group chief operating officer for Dentsu Aegis Network sub-Saharan Africa, Bevis Hoets, says, "Impact Africa has been providing research, planning, strategic, and buying services to their clients in the region for over twelve years. This experience, over multiple product categories, has positioned them as thought leaders in the region and we, as Dentsu Aegis Network, are excited about partnering with them to deliver innovative brand experiences for our clients. They will also assist us in rolling out our unique operating model in the region as we continue to extend our footprint into Africa."

George Keango, managing director for Impact Africa Limited, adds, "This partnership opens up a great new era not only for DAN and iAfrica but for our clients too. Together, we will be able to provide our clients with more services and coverage area. As iAfrica, we are proud to be part of the great DAN family."

For more information, visit www.dentsuaegisnetwork.co.za. Alternatively, connect with them on Facebook or on Twitter.