The winners of the SABRE Awards, which recognises superior achievement in branding, reputation and engagement, were announced.  

An award ceremony will take place at a gala dinner in Gabarone, Botswana during the African Public Relations Association (APRA)’s annual conference later in May.  

The prize-winning entry from Reputation Matters demonstrated how annual reputation research conducted since 2015 with members of the Institute of Directors of Southern Africa (IoDSA) has led to improvements in the overall reputation of the IoDSA.  

Reputation Matters has won the SABRE Award for Superior Achievement in Measurement and Evaluation and the SABRE Award in the Associations category.   

In the Corporate Image category, Reputation Matters received a Certificate of Excellence. Of the 28 winning campaigns selected from across Africa, Reputation Matters was one of five agencies that won more than one award.  

"We are thrilled to receive these awards, which recognise our work ethic, authenticity and determination to grow, constantly pursuing excellence in everything we do," says Regine le Roux, managing director of Reputation Matters.   

Reputation Matters’ proprietary reputation research tool, the Repudometer®, aims to scientifically measure and quantify organisations’ reputations based on an assessment of ten elements.  

The Repudometer® also aims to assist organisations in understanding who their stakeholders are, what perceptions each stakeholder group has of the organisation and how to implement results-oriented and research-based communication solutions.  

"We believe that if you value your reputation, you will measure it. We have seen just how beneficial this can be for clients who use our research results to guide strategic decision making at an executive level," adds le Roux.   

Chairperson of the SABRE Africa Awards judging panel, Paul Homes, says, "The quality of work in Africa is improving year on year. We are seeing exceptional campaigns from across the entire region, with increasingly sophisticated use of digital channels and a more integrated approach."  

For more information, visit reputationmatters.co.za. You can also follow Reputation Matters on Twitter.